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web site design Leipzig » Nederlands » Onze Portfolio » Search-Engines Optimalisatie » First Place on Google


First Place on Google

First Place on Google


There can be only one - to be found on top on Google & Co. related to a keyword. For sure everyone wants to see his website on top - and because of that a challanging competition is running world wide.
To be on top of the search results on Google & Co. is possible, but depending on number of factors wich are limited affectable, only. Also, Google continuously tries to identify manipulations and will delete websites from its index without notice.
As a matter of fact it is our ambition to optimize your website for Google & Co with the keywords that fit your business. In the end you have to be patient until all actions will attian an effect.
There are a lot of offerors announcing top listing on Google. But they all can't promise that your site will be on top and they can't schedlue a date when this will come into place.
New connected domains and websites need 2 upto 4 months until Google did index them reasonably complete. By and by depending on the content and the language of you website Google's PageRank for your website will better and your website will be listet on a higher position.

For a longlasting success of your website the following should applied:

Regular UpDates:
Every few weeks the content (at the frontpage / startpage) should get updated. The search engines will discover that and give a better ranking to your website rather to those wich are never updated.

Multilingualism
A positive effect will occur if the content of your website is multilingual. If possible your website should have content in the most spoken languages world wide (english, french, spanish, portuguese, chinese, hindi, arab, german). Brought by a search engine friendly content management system that recognises the language of the website visitor and gives the content to the visitor or search engine in its specific language.
Such web presences will get indexed by search engines world wide and because of search engines and link lists index each other this will also better the ranking within the search engine and Google of your country.

The use of COM-Domains
Many search engines do specialize on a region or country and prevent websites from indexing because of its domain. For example an austrian search engine will ignore an uk-domain-website because of the uk-domain.
If you use a com-domain the search engine won't ignore it because com-domains are used world wide and are none-country-specific. The only reason why this search engine wouldn't index your site could be that your site doesn't offer content in the search engines language.

Regular Ranking Checks
The internet is changing continuously and the pattern of use, too. By and by the search keywords used by the people also change. Because of that implemented keywords of your website should be checked from time to time to stay in touch with target group.

Competitive-Check
Nothing lasts for ever - least of all a top position. Together with the actions above you should keep an eye at competitors. Unfortunately Google's system is not transparent. A number of ca. 200 factors decide about the position of a web site. And Google keeps this secret but changes the system continuously, too. If a competitor gets ahead we should try to find out the difference between your and its website.

Quantity with Quality
If it is not possible to better the ranking because of what ever, an other opportunity is to put online further web sites of your company in different designs and content optimized to other keywords and regions. So your company can be found locally and more often than with only one website. But it is important that your websites are not identical because google will find it out one day and could delete these websites from the index.

Online Advertising
If you can't wait you can buy clickable advertisings. It's recommend to do that in the leading search engines. For exmaple in germany this is Google with over 93% market share. The rest is for the other "big players" such as Yahoo & Co. and the many many small search engines. This will make Google richer and richer but as a company you have to be where the clients and costumers are.



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